Health insurance app

Multiple products behind one login, and none of them could look added. The structure and the visual language were set before I arrived – shipping, with members already using it – so each module had to enter a system that was already decided and come out looking like it had always been there. That system didn’t stay as I found it either: every feature either found its pattern there or added one, and the parts already in it got tightened as the app widened.

Home – plan status, upcoming medical events and medication reminders in one feed, the screen every later feature had to land on without crowding it.

The insurance side runs to both ends of the counter: a member checking eligibility before committing to a plan or a treatment, and an agent tracking leads by status and by month. Same product, opposite sides, one set of patterns.

Two sides of one product – left, a member checking eligibility before a plan or a treatment; right, an agent’s leads by status and by month.

On the care side every decision I made was about who sees what. A medical profile carrying diagnoses, medications, allergies and family history. Lab and doctor reports filed by folder and shared with one chosen doctor or nurse, never broadcast. A directory of the care staff a member actually sees, carrying contact details and visit history rather than a name in a list.

Documents and doctors – left, reports filed by folder and shared with one named doctor; right, a doctor’s contact details and visit history.

Workouts and recipes are where the bolt-on risk was highest, so they got the least special treatment: the same navigation, the same cards, the same type and spacing as the medical profile. A workout programme sold as its own subscription still sits inside the app that holds a diagnosis.

Workouts and recipes – left, a programme sold as its own subscription; right, recipes by meal, with calories and cook time.

Mood is the one that could most easily have become a toy. A colour a day, a month as a chart, and a mental-health questionnaire built on the pattern underneath – logged with the same weight as a medication reminder.

Share Your Colour – a month of mood logged as a colour a day, turned into a chart, with the questionnaire beneath it.

Underneath all of it, a calendar. Appointments, medication reminders marked taken or skipped, and a video consultation booked and joined from the same screen rather than handing the member off somewhere else.

Calendar and consultation – left, a week of appointments and medication reminders marked taken or skipped; right, an appointment joined as a video call.

The requirements were the client’s, and most briefs arrived already scoped. What was mine was everything between the brief and the screen – for three years, into a product I didn’t start, with the same test each time: could a member get through it without medical training or a call to support.